A Data/AI Strategist & Intrim Manager
RESUME
Professional Summary
Results-driven Data/AI Strategist and Analytics Manager with 12+ years of experience turning complex data into measurable business impact across B2C, B2B, and B2B2C environments. Proven track record in leading global teams, delivering ML-powered solutions (lead scoring, churn prediction, customer segmentation), and coaching senior leadership on data-driven decision-making. Combines deep technical fluency in analytics, marketing technology, and AI/ML with a pragmatic approach to digital transformation → focused on solutions that are scalable, actionable, and adoption-ready for business teams.
I would fit as
Product Owner Analytics Manager Data Strategist
Performance Manager Business Improvement Manager Innovation Lead KPI Coach Project Manager Team Lead Ecommerce Manager
Work Experience
2026 - ...
Floralux | Head of E-Commerce
Helped steer the day-to-day e-commerce business by translating weekly performance and commercial data into clear priorities and actions. Coordinated a cross-functional team of 15 people across customer service, logistics, sales, marketing and IT to solve issues and maintain momentum. As part of an external turnaround team, supported the resolution of key blockers across logistics, pricing, stock, IT, data and HR, while bringing more structure, ownership and focus to the daily management of the online business with the aim of improving the P&L.
2025
Multiminds | Business Solution Architect & PM
As a Business Solutions Architect, I design practical, reliable, and scalable data & AI solutions that address real business challenges. Working closely with team of technical experts, we focussed on creating solutions that deliver measurable impact and are intuitive for clients (Colruyt, VOKA, Dechra & SD Worx) to understand and use.
2022 - 2024
TVH Parts | Global Performance & Analytics Manager
Delivering data & ML projects for e-commerce, marketing & customer experience (ex. leadscoring, event tracking, churn prediction, proactive selling, marketing technology RFI, customer segmentation, BI dashboards,...)
Coaching and consulting teams & leadership on the use of data and business intelligence, as well as keeping track of the different team and business KPI’s
Teammanagement of data scientists, data engineer, BI & customer data analysts
2021 - 2022
TVH Parts | Global Digital Marketing Manager
Roll-out new digital performance strategies & day-to-day team & agency management for global online marketing campaigns.
2020 - 2021
Colruyt Group | Analytical Translator
Supporting Solucious (B2B Food Delivery) & Dats24 (Energy) with their data strategy capability & translating it into a tactical roadmap and business use cases.
2019 - 2020
Collishop | Data & Performance Manager
Supporting all of our teams on the use of business, marketing, product and customer data to increase the overall performances of the Collishop Webshop.
20217 - 2019
Collishop | Online Acquisition Manager
I was responsible for the online media strategies and holistic planning approaches across Search, Social, Display, Mobile, Video, Affiliate and Programmatic channels.
2014-2017
Dentsu | Digital Performance Consultant
My goal was to translate the marketing strategy of a clients to profitable and performing online strategies. With the right insights and tools I tried to reach clients goals and provide them with new opportunities.
Education
2022
Vlerick Business School
TAKE THE LEAD - DIGITAL TRANSFORMATION
2016
Squared Online by Google
DIGITAL MARKETING LEADERSHIP PROGRAM
2012 - 2014
KU LEUVEN
MASTER OF COMMUNICATION SCIENCES | STRATEGIC COMMUNICATION
2009 - 2012
UC Leuven
BACHELOR IN BUSINESS MANAGEMENT | MARKETING & COMMUNICATION
Interests
HIKING & CAMPING WEB DESIGN DRONE TECHNOLOGY
EVENT MANAGEMENT GRAPHIC DESIGN PHOTOGRAPHY