A Data Strategist & Performance Manager
RESUME
Professional Summary
I have a strong background in data-driven strategy, performance optimization, and digital transformation, with experience in data analytics, performance management, and customer intelligence.
​
Throughout my career, I’ve had the chance to lead (global) teams and work on initiatives that have contributed to improving operational efficiency and achieving better business outcomes. I focus on making complex data understandable and actionable, helping organizations use it to inform decisions and drive meaningful change.
​
My goal is to support teams through digital & data transformation processes and leverage technology in practical ways that encourage growth and innovation, without overcomplicating things.
I would fit as
Product Owner Analytics Manager Data Strategist
Performance Manager Business Improvement Manager Innovation Lead KPI Coach Project Manager
Work Experience
2022 - 2024
TVH Parts | Global Performance & Analytics Manager
Delivering data & ML projects for e-commerce, marketing & customer experience (ex. leadscoring, event tracking, churn prediction, proactive selling, marketing technology RFI, customer segmentation, BI dashboards,...)
Coaching and consulting teams & leadership on the use of data and business intelligence, as well as keeping track of the different team and business KPI’s
Teammanagement of data scientists, data engineer, BI & customer data analysts
2021 - 2022
TVH Parts | Global Digital Marketing Manager
Roll-out new digital performance strategies & day-to-day team & agency management for global online marketing campaigns.
2020 - 2021
Colruyt Group | Analytical Translator
Supporting Solucious (B2B Food Delivery) & Dats24 (Energy) with their data strategy capability & translating it into a tactical roadmap and business use cases.
2019 - 2020
Collishop | Data & Performance Manager
Supporting all of our teams on the use of business, marketing, product and customer data to increase the overall performances of the Collishop Webshop.
20217 - 2019
Collishop | Online Acquisition Manager
I was responsible for the online media strategies and holistic planning approaches across Search, Social, Display, Mobile, Video, Affiliate and Programmatic channels.
2014-2017
Dentsu | Digital Performance Consultant
My goal was to translate the marketing strategy of a clients to profitable and performing online strategies. With the right insights and tools I tried to reach clients goals and provide them with new opportunities.
Education
2022
Vlerick Business School
TAKE THE LEAD - DIGITAL TRANSFORMATION
2016
Squared Online by Google
DIGITAL MARKETING LEADERSHIP PROGRAM
2012 - 2014
KU LEUVEN
MASTER OF COMMUNICATION SCIENCES | STRATEGIC COMMUNICATION
2009 - 2012
UC Leuven
BACHELOR IN BUSINESS MANAGEMENT | MARKETING & COMMUNICATION
Interests
HIKING & CAMPING WEB DESIGN DRONE TECHNOLOGY
EVENT MANAGEMENT GRAPHIC DESIGN PHOTOGRAPHY